What Makes Holla Fest a Heartbeat in Helena?
What began as a response to community violence has evolved into one of Helena, Arkansas's most uplifting and unifying traditions. Now in its fourth year, Holla Fest 2025 has become more than an event—it’s a movement to revitalize hope, rebuild connections, and reimagine community spirit in both the North and South ends of Helena.
Holla Fest was born out of a desire to bring peace and positivity to a neighborhood once filled with turmoil. Its founder, Steve Cannon, envisioned a day that would heal divisions, promote joy, and rekindle the sense of pride that Helena was once known for. Rooted in a youth-centered vision, the festival aims to spark new energy in the area while preserving the legacy of its elders. Each year, Holla Fest has brought together hundreds of residents and visitors— attracting supporters from several states—to enjoy a day of food, fun, and community pride. From the Old School vs. New School basketball games to the bounce houses and free food and drinks, the event is a joyful celebration for families and all ages.
Leading up to the event, streets see numerous volunteers organize cleanups, prepare the grounds, and set the stage for a safe, festive atmosphere. It’s this hands-on community effort that defines the heart of Holla Fest. Organizers are eager to welcome more partnerships across the city. They envision even stronger promotion and more support, and push for greater inclusivity—remaining firm in their hopes to see a true community event for the whole city
Holla Fest wouldn’t be possible without the contributions of many, including Mr. Howard Eaton, the Anchor Mission Homeless Shelter, and local businesses such as Hays, Goodyear, and Sonic. Special thanks also go to the Central High School Class of ’93, who showed their commitment by cooking and serving food throughout the day. Community leaders like Elijah Mondy and Maxine Miller have also shown support by attending, as the event’s growth depends on continued involvement from city officials and local organizations.
To many, Holla Fest is more than a celebration—it’s a symbol of rebirth. For elders, it’s a moment of reflection and reinvestment in the place they call home. For younger generations, it’s an opportunity to connect, create, and inspire. And for everyone, it’s a reminder that healing and progress begin with unity.
As founder and organizer Steve Cannon put it, “We can catch one fish with a fishing pole, but many fish with a net. We have to network together throughout the year to cement the vision of bringing people together.” That’s the spirit of Holla Fest—coming together not just for a day, but for a better tomorrow.
