Delta Magic: Serving People, Building Relationships, and Chasing Dreams

Hickory Hill Pharmacy in Helena-West Helena, Arkansas.

For Josh Profit, co-owner of Hickory Hill Pharmacy alongside his wife, Bethany, the magic of the Delta isn’t found in a single landmark or event—it’s found in the people.

Every day, their pharmacy gives them the opportunity to serve neighbors, build lasting relationships, and watch families grow over time. Those daily interactions have created a deep sense of purpose and connection that makes Helena more than just a place to own a business—it feels like home. Being trusted to care for the community is a privilege Josh doesn’t take for granted, and it’s those relationships that keep him invested in the Delta.

When asked what advice he would give someone thinking about opening a business in Helena, Josh encouraged future entrepreneurs to believe in themselves and take the leap.

He emphasized that success doesn’t simply happen on its own. Building something meaningful requires determination, hard work, and the willingness to take risks. Rather than allowing the fear of failure to stand in the way, he believes aspiring business owners should pursue their dreams with confidence, knowing that growth often comes from taking that first courageous step.

Josh’s story is a reminder that the Delta’s greatest strength is its people—those who invest in their communities, serve others with passion, and inspire the next generation to dream big.